Resources to grow a better agency.
Field notes on running an AI-powered web agency: growth, automation, real client work, and what we are learning as we build.
Running An Agency
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How to sell GEO to your clients (and actually deliver it)
Someone types a question into ChatGPT or Google, gets a full answer right there on the screen, and never clicks through to the site that answer
Vito Peleg
12 min read
Fixing the $10/Hour Agency Trap: How Automation Protects Your Margins
You quote 100 hours at $10,000, which puts you at $100 an hour on paper, so you send the proposal feeling pretty smart about it. Then
Vito Peleg
10 min read
What Model Context Protocol (MCP) Means for Web Agencies in 2026
What Is Model Context Protocol (MCP) in Plain English? The last time we overhauled our help docs, the featured images alone took a month because of
Vito
7 min read
Why AI Didn’t Actually Speed Up Your Web Projects
You went all in. You’ve got the subscriptions, you’ve built the prompt library, and you can put together a page in an afternoon that used to
Vito Peleg
5 min read
Why Web Design Projects Take So Long (When the Work Only Takes Days)
Finished the build in an afternoon but the project ran two months? Vito Peleg on handoff delays, the invisible cost, and why it isn't your fault.
Vito
5 min read
What Web Agency Owners Actually Earn Per Hour: I Asked 50 of Them
Vito Peleg asked 50+ agency owners what an hour of their time really earns. The answers landed at $7.50–$13. Here's how to work out yours.
Vito Peleg
4 min read
How to Find Upsell Opportunities in Your Existing Client List
Mobile-friendly, GDPR, Core Web Vitals, accessibility — now agents. Vito Peleg on the recurring upsell every client needs, and why you keep missing it.
Vito
5 min read
Every Hire Adds a Bottleneck: Growing an Agency Without Payroll
Spielberg didn't hold the camera on Jaws. Vito Peleg on the shift from being paid for your hands to being paid for your judgement, and what
Vito
6 min read
How to Price Web Design When Clients Think It’s Cheap
Lost a job to the client's nephew? Vito Peleg on why explaining your value stopped working, and the sentence that changes the price conversation.
Vito
5 min read
Why Small Web Agencies Can’t Afford to Hire for SEO, QA and Reporting
Most people ask AI to build something. Vito Peleg shares three better first prompts for client work — brand kits, SOPs and honest brand audits.
Vito
5 min read
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